Here are a few suggestions and tips to help you get started writing your article:

 

1. Watch the Editorial Calendar for topics that match your interests or expertise. Your colleagues want to hear from writers who are knowledgeable and passionate about the feature topic.

2. Give us your unique perspective. Tell your readers how your company is addressing the topic at hand and what steps you are taking to overcome obstacles and thrive in the industry. The more general your focus, the more likely your readers will skip to the next story.

3. Do your research. Even if you know your chosen topic inside out, take some time to research cutting-edge trends and practices. This will ensure you address the topic with a fresh perspective, making your article more informative and valuable to your target audience.

4. Before you write, create an outline. When your research is done, create a structure that you can follow when writing your article. Spell out the ideas that you’re going to discuss in your introduction, expand on those ideas in the article body, and summarize those points in your conclusion.

5. Write your article. With your outline prepared, writing the full article becomes easy. Be thorough, be creative, and most importantly, write it in your own voice. Beyond simply becoming more informed, your readers want to connect with you as you share your own genuine insights and experiences.

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NEW Policy Regarding Use of AI: While AI-powered tools like ChatGPT can be useful in researching and outlining your contribution, we ask that you do the writing yourself; our readers want to hear your ideas in your own voice. Think of it as the difference between being one voice on a conference call, and meeting your colleagues face-to-face at the Annual Meeting—don't phone it in, your readers are here to meet the real you.

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