I come from a family of entrepreneurs. Our late Grandfather, who started the enterprise, viewed the logistics industry differently. My late father momentously escalated the business to the next level. While their teachings have solidified the foundation for the third generation to keep moving, I’ve had to adapt, pivot, and sometimes even reinvent my approach to stay ahead in this dynamic industry.

To be honest, leading a logistics-driven business in India is not for everyone, especially considering the challenges rising in the industry, like regulatory complexities, increasing fuel costs, supply chain disruptions, skilled workforce shortages, and more. The industry is vast, complex, and constantly in flux, influenced by everything that moves. Whether it is global trade dynamics or local infrastructure bottlenecks, another fire lights up while you douse the previous one.

However, it has been observed that from street vendors to tech startups, Indians turn challenges into opportunities, generating employment for others. With that said, I’m sharing what I’ve learned along the way: the three Es that help me navigate under different business conditions. I would term it as the E - CUBE.

E For Efficiency

Efficiency is everything. It’s the most basic thing you need to optimize. Just like you need to learn the alphabet to be able to read or write, you need to crack your strategy for efficiency in order to run a resilient business. Navigating complex systems and red tape is second nature to Indians, who develop a deep understanding of how to work through the system efficiently.

The days of manual logbooks are long gone and thank goodness for that! Cloud-based transport management systems (TMS), GPS-enabled fleet tracking, AI-driven route optimization, and automated inventory management aren’t just buzzwords anymore. They’re how you keep going. Efficiency lies in starting small and rolling out new technologies in phases, without disrupting the workflow. Not being afraid of technology and teaching your employees the same through training can make a world of difference.

It is important to mention here that Indians excel at finding unconventional, low-cost solutions to problems, whether it’s repurposing everyday objects, hacking technology, or maneuvering bureaucratic hurdles. We call it ‘JUGAAD’ (an Indian translation for Creative Problem Solving).

E For Experience

The logistics and relocations industry, globally and in India, is no longer about moving goods from point A to point B. It is all about the customer experience and what they’re taking back from the experience of dealing with your organization. A hassle-free experience builds trust. And trust, especially in tough times, brings in repeat business.

Our marketing approach has evolved to focus on our strengths. From speed to transparency, reliability to customer service, we are recognized for value and integrity. We’ve tapped into digital platforms as well as industry-specific forums to connect with potential clients. But this doesn’t mean that we have let go of the good, old-fashioned networking that has worked so well for decades. In fact, unlike many individualistic cultures, Indians rely heavily on family and social networks for emotional and financial support. In India, word of mouth matters a lot in how we value relationships.

Attending trade expos and industry events has opened doors we never knew existed and, for me personally, has broadened my mindset on what can be done in the moving industry. Another great plus has been leveraging the resources IAM has to offer, which has definitely given our business a push.

E for Economics

Indians are experts at making the most of limited resources, whether it’s stretching a meal, reusing materials, or finding economic alternatives.

The economics of your business is key. For us, managing the cash flow well has helped us thrive. One of our biggest game-changers has been negotiating better payment terms with clients and vendors, even if they are just slightly better. Offering some discounts for early payments and using invoice discounting services when needed have helped keep liquidity flowing. This way, we are always prepared for contingencies or large-sized offers.

Also, if there is one piece of advice I’d like to give to budding entrepreneurs, it’s to keep a financial buffer to absorb any unplanned shocks. To keep your engine running, ensure cash flow management and business economics are not an afterthought. Be proactive.

Stay Nimble, Stay Ahead

While there are many great strategies to navigate the unforeseen obstacles, this E - CUBE strategy has worked most effectively for me. It is also important to stay calm during distress. We Indians have a remarkable ability to adjust to changing situations, often adopting a "CHALTA HAI" (‘it’s okay’) mindset that helps us endure difficulties. Also, many Indians draw strength from spirituality, religion, and philosophy (like karma & dharma) to cope with challenges.

Resilience in logistics, especially in the context of the Indian landscape, isn’t about weathering the storm; it’s about learning to dance in the rain. Besides, living in a diverse, multilingual country makes Indians highly adaptable, allowing them to blend into and navigate different cultural environments.

The Indian moving industry is rapidly altering, and while there are plenty of challenges, there are also opportunities to grow, learn, and take your business to a new level. You can not only survive but thrive in this changing landscape. Here’s to the bumpy, yet growth-filled road ahead.