Moving insurance is a proven source of profitable revenue for moving businesses of every shape and size. But the process of issuing the policies? Honestly, it’s a mess.

Whether you’re an international mover looking to drop the back-and-forth emails, or a domestic mover who wants to go beyond basic valuation coverage to protect your customers and grow your revenue—you can’t afford to waste time jumping in and out of multiple insurance portals or email threads.

That’s where the right technology can help.

With a fully digital booking process that includes a variety of moving insurance options for customers, you can open a new revenue stream, reduce your business risks, and deliver a seamless experience for customers in a fraction of the time it normally takes to issue a moving insurance policy.

The right technology can introduce a seamless integration between your booking process and insurance portal, allowing you to instantly connect all parties, receive documents directly from the shipper, and streamline the entire claims handling process—all in one central location. SmartMoving and Relocation Insurance Group (RIG) have introduced such a solution.

The benefits of streamlined insurance for international movers

As a specialist in long-distance moves, you know offering moving insurance isn't just about playing it safe. It's also a golden opportunity to rake in extra revenue for your moving business. And now you can do it without investing additional time you don’t have. Let’s take a closer look at the benefits of embedding insurance into your digital booking process.

• No more messy emails: By integrating the insurance purchase as a natural part of your booking process, you can drop the sloppy Word docs and patchwork PDFs and get the right documentation flowing straight into your software system.

• Get everyone on the same page: No more sleep lost over slow response times or timely claims inspections and payments. With a faster and more direct claims process, you can enable all parties to stay connected and informed in real time.

• A tighter, more scalable process: With the ability to handle all claims digitally, you can automate the process of receiving documents from the shipper, provide customers and shippers with an immediate receipt of Evidence of Insurance, and help save time and money for everyone involved.

The seamless integration between SmartMoving’s all-in-one moving company software and RIG’s best-in-class digital insurance portal ensures that all required documents are exchanged easily and securely as a natural last step in your booking process.

The benefits of streamlined insurance for domestic movers

Stuff happens. And that’s just as true for domestic moves as it is for international. In fact, over half (51%) of Americans who hired a moving company say items broke during the move. And more than 45% found the moving experience so stressful, they were actually driven to tears.

The truth is, valuation coverage might sound good on paper, but it only covers a set amount based on weight. In some locations, that may be as low as $0.10 per pound. For long-distance domestic moves, big-ticket customers, and even local customers who want to protect their prized possessions—that simply isn’t enough.

Here are some of the key advantages of offering moving insurance as a domestic mover.

• Add a new revenue stream: With the right process and partner, you can earn up to 10% of the policy amount per policy, opening up a new line of revenue for the business. If you handle 2,000 moves a year and 25% of those include insurance policies for $10,000 each, that's potentially $50,000 a year generated virtually automatically.

• Limit your costs and risks: With easy-to-execute moving insurance, your customers get reimbursed for the actual value of their items if lost or damaged during the move. And you get peace of mind knowing that you don’t have to suffer an increase in your business insurance premiums in the event that the inevitable happens.

• Better customer reviews: Studies show that a large percentage of people have regrets or feel scammed during the moving process. And the risk of damaged or broken items only makes things worse. When you offer top-notch moving insurance, you're not just ticking a box—you're stepping up to make sure your customers feel supported, confident, and never ripped off.

“A lot of people get lucky until they’re not,” says Jeff Harrington, owner at New Jersey based Harrington Movers, which serves a large base of high-end clients. He knows from experience that even one big claim could result in significantly higher premiums on your business insurance.

“Most moving companies have a $5,000 deductible. But if just one customer has a bad move, they can go straight to your insurance company, who does not want to go to court and will likely settle,” Jeff explains. “If your insurance is paying out over 30% of what you pay them per year, they’re going to drop you. Then when other insurance providers create their loss run reports and see your past claims, they’ll turn you down.”

In a worst case scenario, this could even result in receiving a cease and desist order from the state until you’re able to secure insurance. Fortunately, the right moving insurance process can safeguard your business from these risks, ensuring a well-protected and cost-efficient operation as you scale and grow.

How the right technology makes it easy to win with moving insurance

One of the best things about offering moving insurance is that, with the right insurance partner and technology, you hardly have to lift a finger. Simply update your intake forms to collect the bill of lading, inventory, warehouse receipts, and any other documents required, and an experienced insurance partner like RIG will handle the rest—including everything from initial claim to settlement payout.

But why stop there? Forward-thinking movers are maximizing the full potential of moving insurance by using technology to embed it deeply into their automated booking process. An integrated system that adds moving insurance to an upcoming move is an incredibly simple, self-serve process.

As soon as a move is booked in SmartMoving, for example, customers are given the option to select and buy moving. They even get coverage recommendations based on the details of their move. From there, they simply choose a plan, note high-value items, sign the insurance agreement, and pay.

What if customers skip this step? You still have upsell opportunities. With all your scripts and templates easily accessible, you can create automated texts, emails, and task reminders to make sure your team knows to always offer insurance five to seven days prior to the big move.

And that’s key. Because beyond the financial gains, moving insurance plays a pivotal role in enhancing customer satisfaction. By prioritizing a seamless and stress-free experience from start to finish, you can establish a positive reputation and earn rave reviews that will benefit your business for years to come.