Behavioral changes that interfere in our daily lives are coming more and more quickly; being aware of these new developments can mean the difference in a company’s success today and especially tomorrow.

It is not new to see how much a company excels among the competition when it embraces new technologies, always seeking to be in harmony with what is happening around it. Just as happened with the human species, companies that adapt best to their environment are the ones that survive in a scenario with more and more competitors.

The latest big buzz around the market as a whole is ChatGPT, opening up the debate about how much artificial intelligence will take over human work. The question of substitution is not new—since the advance of robotics studies, it has been discussed among those who venture to guess the future.

It’s important to point out that no technology created is born polished and perfected to the point of replacing human labor overnight. It won’t be ChatGPT that replaces a writer, but the writer who makes the best use of the tool and thus saves time in creation and correction.

The pandemic has greatly accelerated the adoption of many digital habits that previously received little interest or were seen as confusing, such as the growth of video calls via cell phone. A greater proportion of the population has started to use this option, even among those with little experience of technology and the digital world.

For our internal use, ChatGPT helps us to translate packing lists, create campaigns for mail letters and even learn more specific and cultural information about countries where we want to prospect. Our inspections are carried out almost equally remotely and in person.

We’ve also started testing the use of the cloud as our data storage point. This technology allows us to offer better comfort to our employees who, as far as possible, can work remotely. As a result of this gradual change, we want to reduce the use and expense of physical paper for documentation, as well as reducing the carbon footprint of transportation from home to work and vice versa.

So, we are always looking at how we can use technology not only to our advantage, but to the advantage of the community as a whole and to improve best practices in the market, where we must always be more aware of how much we influence the lives of our employees and the environmental benefits that such technologies can offer us.