Issue - January/February 2024
The Role of Quality and Associations in Building a Trusted Brand
It is fascinating to see how the process of relocation has evolved from being a sustenance activity to a necessity for career and growth opportunities. While individuals may decide to shift homes for a variety of reasons, most relocation is attributed to changing career paths. Moving has also transitioned from being a tedious activity of self-packing and engaging with multiple vendors, to employing only one company to help a family pack, transport, and relocate.
In a competitive relocation industry, building trust is paramount and the importance of providing high quality services cannot be overstated. While entrusting a company with their valuable items, customers and businesses seek a seamless relocation experience. In this regard, memberships and associations play a crucial role as indicators of credibility and trust.
Membership in reputable industry associations serves as a badge of honor, as these bodies are the custodians of industry standards. These associations ensure that the member companies stay in line with the code of business ethics, best practices and commitment to quality services. International Association of Movers (IAM) is one such organization that sets benchmarks for excellence in the relocation landscape.
Recently, PMR achieved the designation of IAMTrusted Moving Company. Recognitions given by IAM serve as a badge of honor for the member companies, as it reinforces the fact that they adhere to excellence in their services. Furthermore, this designation gives the recognized companies an edge in constantly upgrading themselves through learning, development, and keeping up with the industry trends.
Building Relationships through Networking
Associations provide a platform to connect potential partners, clients, and industry peers, which can lead to new opportunities for businesses. The annual meetings and conferences organized by these bodies expose businesses to industry trends, foster collaboration, and provide referral opportunities as well. As we learn, we grow, and it is truly motivating to witness how our counterparts are growing and creating new pathways.
Membership in reputed industry bodies allows the members to rely on a supportive network where businesses can share experiences and collaborate in case of common challenges. This fosters a sense of community among members, which allows business relationships between them to begin at a higher level of mutual trust. These memberships are also supportive in providing certifications and training for the staff that helps in professional development.
A Customer-centric Attitude
Not only are the Associations beneficial for the members but it also indicates to the customers that the associated companies have a legitimate commitment towards excellence along with continuous improvement. Relocation services are usually a one-time investment for the customer. The quality of services ensures their loyalty to the brand which can transform into positive word of mouth, leading to increased and even repeat business in some cases. From its inception, PMR has believed in the “customer first” philosophy and strives to provide a seamless and stress-free moving experience.
Representation at the Global Platform
Associations establish strength and unity among members in working towards common goals in virtually every profession. These bodies ensure that the interests of their members are represented in the market, which is beneficial in recognizing the member’s voice in shaping industry practices and its regulatory environment, further enhancing the company’s credibility in the market. The synthesis of quality services and memberships emerges as a powerful formula for success.
Quality and Reliability
The fundamental aspect of any business operation is quality. It is pivotal in building trust within all the stakeholders—customers and partners. The constant delivery of high-quality services, products, and experiences establishes trust, reliability, credibility, and value. In this regard, the IAMTrusted Company recognition by IAM contributes in ensuring that the companies adhere to benchmarks. By leveraging the resources that the associations offer, businesses can succeed in building a trusted brand, reputation, and success.