Issue - January/February 2024
Best Practices for Finding the Right Business Partners
In our world of the moving business, finding the right partners can make or break your success. Whether you are starting a new venture, expanding your operations, or seeking to enhance your current business model, choosing the right partners is crucial. The process of finding suitable business partners is a delicate art, requiring careful planning and consideration. For us at Global Relocations, we always consider which agents to partner with and spend a considerable amount of time in carefully considering what form of partnership as well as what terms to offer them. I am happy to share with you some of our considerations and an insight into our model and framework.
Define Your Business Objectives: Before embarking on a search for potential partners, it is essential to have a clear understanding of your business objectives. What are your short-term and long-term goals? Knowing your objectives will guide you in identifying partners who align with your vision and can help you achieve your goals. For example, how much business do we have to this country and are we looking for reciprocation or merely one-way traffic to obtain the best rates?
Understand your Core Values: Your business’s core values represent its identity and culture. Finding partners who share similar values is critical to maintaining a harmonious partnership. Misalignment in core values can lead to conflicts and misunderstandings down the road. Ensure your potential partners’ values align with your own for a solid foundation.
Conduct Comprehensive Research: The partner selection process should begin with thorough research. Identify potential partners who have a proven track record, relevant experience, and a strong reputation. Look for businesses that have a history of success and a commitment to quality and innovation. Ask around through Whatsapp chats such as Fedemac, IMA or other chat groups. Additionally, you may consider shortlisting via the Mobility Exchange which offers a vast database of validated local agents.
Assess Compatibility and Complementarity: Compatibility and complementarity are key factors in finding the right partners. Partners should bring skills, resources, or assets that complement your own. Compatibility extends to the working relationship, as well: Partners should be easy to work with, communicate effectively, and share a similar work ethic.
Evaluate Financial Stability: Partners should have a sound financial foundation. Assess their financial stability and viability to ensure they can meet their obligations and contribute to your joint ventures. A partner’s financial health can significantly impact your business. With this consideration in mind, if we have not worked with a new agent before, we would typically request prepayment until a solid working relationship is established. At that point we would consider what credit terms we are comfortable with and the scope of our working relationship.
Set Clear Expectations: Open and honest communication is crucial when dealing with potential partners. Set clear expectations regarding roles, responsibilities, charges and exclusions. Having a well-defined partnership agreement is essential to avoid misunderstandings and disputes in the future.
Assess the Long-Term Perspective: When considering potential partners, think about the long-term implications of the partnership. Are you looking for a short-term collaboration, or do you see the potential for a lasting, mutually beneficial relationship? Building partnerships with a long-term perspective can lead to greater success and stability.
Conduct Due Diligence: Perform a comprehensive due diligence process before finalizing any partnership agreement. This includes checking references, reviewing financial statements, and conducting background checks. Due diligence is your safeguard against potential issues or surprises. IAM provides regular updates on current and ongoing issues such as in the Alleged Debtor List—this is an extremely useful tool which allows us to check on what is happening and which specific agents to avoid.
Finding the right partners for your business is a critical endeavor that can propel your company to new heights. The process should be guided by careful consideration, research, and a commitment to shared values and goals. By following these best practices, you can increase your chances of forming successful and mutually beneficial partnerships that contribute to your business’s growth and prosperity. Remember that the right partner can be a valuable asset, helping you navigate the complex and competitive world of business with confidence. As we celebrate 17 successful years in the moving industry (as of November 23, 2023), I am proud to say that our longest-running business partnership remains our strongest, and has enabled us to leverage new markets and continue opening up more opportunities for growth.