Issue - July/August 2025
Meeting the Moment: Rethinking the Relocation Experience in a New Era
By Ashley Harrison, Director of Sales, Star Moving Solutions
Relocation used to be pretty straightforward. Someone got a job offer, the company called a mover, and everything was packed up and shipped out. Fast-forward to today, and it’s a whole different story.
As someone who's been in the industry for years, I can tell you that the expectations from transferees have shifted in a big way. People don’t just want a move—they want an experience. They want to feel taken care of, informed, and supported through every part of the journey. And, honestly, they deserve that.
What People are Really Looking for
Today’s transferees are asking better questions—and more of them. They’re thinking about how a move will impact their families, their pets, their routines. They want to know: Is this going to disrupt my kid’s school year? Can I bring my dog on the flight? Will someone help me understand the housing market where I’m going?
These aren’t “extra” concerns—they’re real, personal needs. At Star Moving Solutions, we’ve made it a priority to listen more closely and tailor our services to meet those needs. Whether it’s helping someone navigate international customs or just checking in to make sure they’re mentally holding it together, we aim to be more than just a moving company—our goal is to be a steady hand through a chaotic time.
How We’re Adapting
Yes, we’ve brought in new tech—things like real-time tracking and digital inventory tools—but what’s made the biggest difference is how we communicate. People want real updates, real empathy, and real solutions. So, we make it a point to be present, responsive, and honest, even when things get tricky (and sometimes they do).
We've also empowered our teams to slow down and be human. Sometimes that means taking five extra minutes on a call to answer questions that aren’t technically “ours” to answer. But those little moments go a long way in making someone feel like they’re not alone in this process.
The Move Manager: Still a Key Player
There’s been talk about whether the Move Manager role is still relevant, and my answer is a resounding yes. But the role has evolved.
Today’s Move Manager is more than just a scheduler. They’re part therapist, part coordinator, and part magician. They need to anticipate challenges, keep everything moving, and stay calm under pressure. The companies that invest in their Move Managers—through training, tools, and trust—are the ones delivering the best client experiences.
A Note to Fellow Young Professionals
If you’re new to the industry and trying to fit in: now is your time. Our field is changing, and it needs fresh voices, new ideas, and bold leadership. Don’t be afraid to ask questions or challenge how things have always been done. Be curious. Be creative. And most importantly, be kind—to your clients, your coworkers, and yourself. We may not be curing cancer, but what we do matters. We’re helping people through major life transitions—and when we do it with empathy and care, it leaves a lasting impact.
