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Issue - July/August 2025

From Boom to Pivot: Redefining Relocations in the UAE

By Ankit Bhalla, Managing Director, Leader Relocations

The relocation industry in the UAE is no longer what it used to be. As someone who worked in this industry from 2011 to 2019, I witnessed it during its peak—high volumes, consistent demand, and constant movement in and out of the country. In 2019, I left the industry on a high note and transitioned to UPS (Courier), where I spent six years in a booming segment.


Coming back into the moving industry in 2025 was nothing short of a wake-up call. In just a few years, the landscape has transformed dramatically. The biggest shift is a significant decline in outbound relocation volumes from the UAE. What was once a hub of expat movement has become a country where residents now strive to stay, not leave.


This trend didn’t happen by accident—it’s a direct result of government policies aimed at increasing stability, attracting long-term residents and retaining global talent. Initiatives like the Golden Visa and enhancements in healthcare and infrastructure have all made the UAE not just a place to work, but a place to call home. The real estate sector, too, has played a massive role. Many expats who once rented are now homeowners, anchoring them to the region more permanently than ever.


However, these trends have impacted our moving industry locally. The UAE currently ranks fourth globally in terms of IAM member presence, highlighting just how important this market has traditionally been. But with outbound relocations softening, moving companies are being forced to pivot quickly or risk being left behind.


At Leader Relocations, we’ve embraced this moment as an opportunity to redefine how we operate. Gone are the days of large, lucrative international moves. Today, every move counts, whether it’s two boxes or a 40-foot container. We can’t afford to ignore smaller moves. We’ve worked hard to instill a culture that treats every customer interaction with the same level of urgency and importance regardless of move size. This mindset shift has been crucial. It’s no longer about cherry-picking the big moves but about servicing every customer regardless of their move size.


From a backend standpoint, we recently overhauled our entire IT infrastructure including servers, computers, and even our wifi—you are as strong as your weakest link. This increased computing power will help us explore how to incorporate AI to streamline operations, manage leads, automate routine communication and support team productivity. Technology is moving forward, and we need to adapt quickly.


From a cost perspective, we have been looking beyond traditional staffing models. Our recent onboarding of remote workers is part of our evolving, asset-light approach—outsourcing where it makes sense and optimizing to stay lean and agile.


As a professional returning to the industry, I see clearly how much it has changed. And while the decline in outbound volumes presents challenges, it also presents opportunities for reinvention. The companies that survive this phase will be the ones that evolve beyond traditional relocation models.

The New Transferee
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