Peak season is the busiest time of year for international movers—and your digital presence is just as active. Many companies ramp up their Google Ads campaigns to attract more leads and stay ahead of competitors. But as online activity increases, so do cyber risks. Just as your trucks and crews are working overtime, scammers and cybercriminals are also busy looking for easy targets.

At Your Business Angels (YBA), we help moving companies grow through digital marketing, especially with Google Ads. One question we often get asked—particularly during peak season—is how to stay both effective and secure.

Google Ads is a brilliant tool to generate leads, but like anything valuable, it needs protecting. Cyber risks, account breaches, and privacy pitfalls can undo your hard work if you’re not careful.

Here are three key tips to keep your business safe while continuing to generate great results online.

1. Keep Access to Ad Accounts Secure

One of the most overlooked areas of digital security is managing who has access to your Google Ads account. We regularly audit client accounts and often find long lists of users—many of whom no longer work at the company.

Why is this risky? Every extra person with access increases the chance of mistakes, accidental changes, or worse, malicious activity. And if someone with admin rights leaves the business but keeps access, your account could be vulnerable.

Here’s what to do:

• Review permissions regularly—at least every quarter.

• Limit admin-level access to only those who really need it.

• Remove access immediately when someone leaves or changes roles.

• Ask your agency to demonstrate how access is being managed if you’re outsourcing your Google Ads.

Think of your account access like the keys to your warehouse: you wouldn’t hand them out carelessly, and you’d change the locks if one went missing. Your Google Ads account is just as important to your business success.

2. Watch Out for Email Scams

Phishing scams are on the rise and are becoming harder to spot. One common tactic? Fake emails claiming to be from Google Ads, warning that your account is suspended or payment is overdue. These emails are designed to make you panic and click a link that takes you to a fake login page—where scammers steal your credentials.

Busy companies are prime targets, especially when your team is stretched and wanting to react quickly to what looks like an urgent problem.

A few ways to protect yourself:

• Train your team to pause before clicking.

• Check the sender’s email address carefully. Scammers often use addresses that look convincing but aren’t legitimate.

• Never click links in suspicious emails. Instead, log directly into your Google Ads account to check if there’s a real issue.

• Ask your agency or IT support to verify if you’re unsure.

We’ve seen clients forward emails that looked very real—only to confirm they were scams. A little caution can save you from a major headache.

3. Respect Privacy from the Start

Data privacy isn’t just a compliance box to tick—it’s central to building trust with your audience. Today’s consumers are more aware than ever of how their data is collected and used. If you’re using Google Ads and tracking tools like Google Analytics, your website is likely placing cookies to track visitor behavior.

To comply with privacy laws like GDPR in the UK and EU, you need to provide clear choices about data collection. That means:

• Installing a compliant cookie consent platform that allows visitors to opt in or out of tracking.

• Keeping your privacy policy updated and easy to find.

• Ensuring your consent tool is Google-approved.

Even beyond compliance, showing visitors that you take privacy seriously helps build trust. In a service like moving—where people are trusting you with their personal belongings—that reassurance can be a real competitive advantage.

Final Thoughts

Lead generation is essential—especially during peak season—but it’s just as important to protect your business and your customers’ data at the same time. The good news? You don’t need to be a technical expert to stay safe. By keeping your account access tight, watching out for scams, and being transparent about data privacy, you’re already making smart moves that protect your business and strengthen customer trust.

Cybersecurity might not feel as urgent as loading the next truck, but it’s just as critical to running a modern moving business. Small, proactive steps now can prevent bigger problems later—and keep your online marketing working hard for you.

If you’re using Google Ads and want to make sure everything’s running smoothly and securely, book a free 30-minute digital review with Your Business Angels (listed as Tech Angels on IAM Mobility Exchange). We’re an IAM affiliate partner and work with many removals companies; we understand your world and will help you click with confidence so you can focus on what you do best: moving your customers with care.